Great question! We're early, but so far, we're adding pros mostly through referrals and cold calls.

Our pitch is rather than charge for leads, we directly give our pros jobs, and deal with all customer acquisition, customer service and payment. That means they can spend 0% of their time on sales & job scoping, and only need to accept the jobs when they can fit them into their schedule. So far it seems to be resonating, but it's early.