https://news.ycombinator.com/item?id=28007958
Frankly that argument doesn’t really make sense. If I ran a car stealing gang and didn’t turn a profit (say due to costs related to my underlines), then my punishment wouldn’t just go away because I made no profits. The punishment would be related to the total value of the cars that were stolen.
A similar line of reasoning here would show that Amazons profits are irrelevant. It does’t matter if they have zero profits today due to magic accounting or due to future strategy or due to monopoly building or anything else because the profits don’t matter at all.
Of course you’re correct that if there’s not damage caused by Amazon (equivalently that Amazon did nothing illegal), then they wouldn’t have to pay any fines, but in that case you’re changing the subject and arguing something than than your original point. The EU however seems to believe the actions to have been illegal which makes profit irrelevant to the discussion.
But to answer your question, consumers can be harmed through loss of choice, as Amazon forces out other businesses.
I'd also caution against focusing exclusively on harm to consumers. The harm to businesses is just as real, and something governments are justified in trying to prevent. Their citizens, business-owner and consumer alike, will not thrive in an environment where a handful of companies dominate, crushing or absorbing any competitors through underhanded means. Businesses and consumers do not live in separate worlds.
I don't read French and so haven't read the complaint, but I am a data lawyer, so I can make a fair guess. The harm alleged to have been suffered is likely to be that persons have been tracked and profiled without their consent, in breach of their legal right not to be, and so have suffered an unwarranted intrusion into their private life.
To those from countries whose legal systems treat privacy as a consumer or constitutional right, this may seem anti-intuitive. Even within the EU, there is plenty of controversy around some of the legal points at issue in these types of cases/complaints. Regulators are not always immune from doctrinal thinking.
It will be interesting to read the full findings of this specific regulator when available.
The fine is based on last annual turnover, not profit and certainly not future profit. Even if Amazon were taking a loss, they still would be fined this amount.