For customers with Kindle (1st Generation), Amazon is offering a free Kindle Oasis (10th Generation) device and cover.
Customers with Kindle (1st and 2nd Generation), Kindle DX (2nd Generation), and Kindle Keyboard (3rd Generation) can receive $70 off a new Kindle Paperwhite or Kindle Oasis, plus $25 in ebook credits.
Customers with Kindle Touch (4th Generation), Kindle Paperwhite (5th Generation, 6th Generation, and 7th Generation), Kindle Voyage (7th Generation), and Kindle Oasis (8th Generation) can receive $50 off a new Kindle Paperwhite or Kindle Oasis, plus $15 in ebook credits.
That sounds like a fair deal to me. Although it’s pure speculation. I haven’t checked if that is actually the case.
...I'm actually quite confused as to why the people with the oldest devices—whose Kindles presumably had the longest usable life—are the only ones getting free replacements.
Maybe there is a lifetime clause in the AGBs? If they promised 15 years of usable time (for example), this might be their way to get out.
Also, the longest customers are probably the most loyal and bought a lot of books over the years, while also being the smallest subgroup.
And, now I'm kicking myself for dropping my 1st gen Kindle off at the e-waste recycler!