Articles like this misunderstand both innovation and capitalism. Progress isn't typically made by some unusually smart person or enterprise gazing into the future and creating the perfect thing. It happens by lots of individuals and companies making bets and guesses, most of which are wrong, but some turn out the be right. That way the overall system can be brilliant regardless of whether or not the individual actors are brilliant. Or, more precisely, you can have a brilliant system without brilliant actors.
Articles like this one look back with the benefit of hindsight and are written from the perspective, "Company X missed obvious trend Y and now they're in trouble". In reality, a bunch of companies made guesses about what could work in an unknown and uncertain future and some turned out to be right and others turned out to be wrong.