Here are my top do's and donts solely based from my experience Do's 1. Experiment with paid ads,its probably cheaper than creating organic content 2. Have a chat bot, and use this to have open conversations with visitors and users 3. Find any excuse to get people on a call i e demo,customer support etc 4. Yes your target demographic might be clear to you, but still listen to the data, I thought I was building for data engineers but alot of my users are surprisingly marketers
Don't 1. Copy other people's strategies, it doesn't always work, instead experiment different ideas and see whats working 2. Outsource any early interaction with customers, its best you do yourself and get a feel for what people want
Good luck please share updates and let us know how much progress you made