I'm in the UK and 100% of my clients and probably around 50% of the small business owners I meet at networking events use it.
Xero being down is a big deal for a lot of people.
I use it because my accountant makes me
That's not all he makes you do
Very common in Australia also.
One of the first global accounting saas providers. Forced Intuit to rapidly improve their cloud services but have failed to gain significant market share in the US.
Their presence in the USA is small compared to Quick Books but outside of the USA they are massive.
Xero is more popular in oceania. Where as quickbooks is popular in NA
Saw the headline a few times before noticing it wasn't Xerox.