> Element ends up with some small (10%?) marketshare alongside loads of other Matrix vendors out there doing their thing.

What is a good reason for Element to relegate itself to only 10% of its own market and allow other vendors to pick up the remaining 90%? Can you name a product or service which Element is unable or unwilling to provide that competing investment could make returns on? If you can, why not pivot into that yourself? Can you assure parties investing in Matrix that Element is a trustworthy and synergistic counter-party?