> Even with lots of money, I think that’s a story of how to go bankrupt.
Well on a pure product/market basis they probably never should have made these hydrogen cars at all.
I'd think Iridium satellite phone is a great example of this. Motorola spent $5B to setup a constellation of satellites to sell $3k phones. It failed. turns out spending a ton of money to create a market is a huge gamble and the market can move in unexpected ways.
https://en.wikipedia.org/wiki/Iridium_satellite_constellatio...
Zune, Windows Phone, Betamax, HD-DVD - maybe not perfect analogies, but there are lots of examples of people throwing lots of money at something to try to force widespread adoption and failing because the market doesn’t want it.
The other two don't work as well as infrastructure analogies.
I think it's rare for something without adoption to get taken up just because a larger player tries to use funds to force it to against the way the market is already going. I think Windows Phone is a pretty good example.
Hydrogen adoption had a lot of issues of which infrastructure was just (a big) one.
Listing it alongside actual failures like HD-DVD is disingenuous.