What I see in my city is mostly geared towards safety, not so much bike racks. Some of it focuses upon infrastructure that makes life safer for cyclists, pedestrians, and motorists. Some of it is directed towards people who bike, such as road safety courses and bicycle lighting.
With respect to bike racks, the emphasis seems to be on gaining business support. Places are more welcoming if they depend upon pedestrians and cyclists, are high traffic, and have limited parking. Local businesses also seem to be more bike friendly than regional, national, or multinational ones.
On that note, how businesses differentiate themselves seem to reflect how welcoming they are to clients who use bikes. Cafe's are more welcoming than coffee shops, recreation centres are more welcoming than gyms.
Also, traditional bike racks are out of favour in my neck of the woods. It's more common to see posts where two bikes can be locked up parallel to the street, or placed three feet apart when bikes are parallel to each other. Even the simplest ones are painted so they are more visually appealing, some have a more artistic flare. Traditional racks tend to be used in bike corrals. Those are typically a barricaded off on-street parking space for bike parking, with the barricades being decorated to fit into the community (e.g. paintings, flowerbeds). The basic idea seems to be that bike racks are more appealing to everyone if they aren't a tangled mess of bikes.