Now I say that, but I also think I can answer my own question.
Mainly, I would say I'm hilariously confused by how Hyundai positions Kia and Hyundai. Like on paper it I thought that Kia is supposed to be the sportier one, and Hyundai (nominally) luxury. But when I was shopping, both had really confusing trim levels, and Hyundai was especially odd because you really had to trim up to get what I would call a luxury car, leather upholstery was the big one.
The marketing seemed to try and paint Hyundai as like refined style, but the actual car features of the two brands just made me hella confused. I think it's safe to say Hyundai/Kia made a lot of strides, they could use some work there.