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Yes, this is crazy to me. In a company of 50 people, six are working on the actual product!? What are all these directors of such-and-such doing all day?

It's often a much bigger lift to get people to adopt your product than it is to make the product itself, especially now when so many SaaS markets are either captured by large players or, conversely, hypercompetitive.

I used to think that as well, but sales doesnt scale like engineering, and their priorities provide a good counterbalance to engineering and even product priorities.

The thing that I thought was broken about it is the bread first strategy. I would think it would be better to focus on a segment of the market until they start getting momentum. Many products we see that are targeted at smaller companies are going to be wholly unacceptable to large enterprises.

bread -> broad