In 2017, we had only had mainstream non-beta VR headset hardware in the marketplace since 2016 (original consumer Rift, HTC Vive), lets not forget the 20 years of PDA hardware/software attempts we lived through before the mainstream smartphone designs we all use appeared in 2007. I expect a very similar arc will be followed for VR/AR, especially as the interaction model is so different from screen based.
I'm happy to see some development out "in the open", and wouldn't be so quick to criticize small project flops; VR/AR needs to begin somewhere. Zuck isn't trying to pretend VR/AR is ready for primetime either yet, he's made it clear he wants to be in a very strong position when/if the market does heavily move to VR/AR hardware, which he obviously believes strongly it will over time.