It "attacks back" in this case by redirecting users to various other sites. The fun thing about applications like this one is that they make for a great self-inflicting DoS; all I have to do, as an attacker, is run a script that launches lame attacks with spoofed IPs against a fusker site. With not too much trouble, I could cause your website to redirect a lot of your U.S. customers to goatse, or whatever module you decide to use.
Hate to be a killjoy, but things like this are usually not a good idea. Unfortunately, somebody has to rediscover that every six months or so.
edit: nevermind, I was going off of hilariously out-of-date information. TCP ISNs haven't been easy to predict in -- gulp -- about a decade. Damn, now I feel old.