Well this is what has left me most confused by this decision. Are Van Jones and an incredibly successful celebrity chef really the best he could come up with? If I were Bezos I'd at least give the money to a person or organization that would help improve my PR.

edit:

And by this I meant things like paying for poor kids college tuition etc. I guarantee no one in the media will be talking about this story, and where Van Jones puts the money, beyond this press conference.