So I can go get a job at a failing business, try my best to fight through bureaucracy and get people to rethink how they've done things, for, I don't know, a century, and have my work not understood or appreciated? Awesome!
And part of the disruption of the news industry can come from within. You can probably always find regular work as a web developer/technologist somewhere. But you won't often find a place that gives you more exposure and a louder voice.
There are other newspapers that are floundering and are basically looking for someone to take care of the CMS and anytime the server flops. But this is something you discern from their job description and initial inquiry. So, to say, "who'd want to work for that dying industry" is like vowing to never work for a tech startup because of their numerous failures in comparison to the few success stories.