This sounds like a distributed way to award prizes, but it's entirely abstract. What prizes do they plan to award this way, and using what criteria? It's not going to help any projects if they can't anticipate what they might win.
https://twitter.com/StatefulWorks/status/1417157834702209031
Aka, the reward is the certainty that you'll be able to trade your tokens in for some minimum price. For the end user, at the end of the day, the prize is $$$.