Knowledge work does look different from physical work, but you can work hard at both; you need to work hard at either to be successful.
As for why hard physical work is so valued - only a century or two past, it was the only practical method to prevent the starvation for yourself and your family. Knowledge work being a viable means of survival (for non-nobles) is pretty new, all things considered.
Even my own parents never really understood how knowledge work could be as valuable as getting out and working with your hands; and they were born in the early/mid 1900's.