Let me clarify, my point is neither about their wealth or expertise. I'm simply pointing out that this could be a similar point in time for future commercial travel; focusing on their wealth is beside the point. Or it could fizzle out...
Is it that Branson should be moving faster? Taking more risks? Even after a test pilot was killed?
Why should they go faster? Because SpaceX does? Why should everyone copy SpaceX?
Should they do more frequent PR and show incremental developments/achievements? How is that any less of a PR stunt than shooting the CEO into space?
Why are we impressed by SpaceX PR (they don’t have to invest so much in coverage) but not by anything else?