Wright brothers were certainly not dirt poor, but they weren't barons either. They were only able to build their planes because of their experience building other mechanical things.
Is it that Branson should be moving faster? Taking more risks? Even after a test pilot was killed?
Why should they go faster? Because SpaceX does? Why should everyone copy SpaceX?
Should they do more frequent PR and show incremental developments/achievements? How is that any less of a PR stunt than shooting the CEO into space?
Why are we impressed by SpaceX PR (they don’t have to invest so much in coverage) but not by anything else?