I used to work in the direct carrier billing department of a large telco and I'm still amazed by the phenomenon of whales. We'd get 98% of people spending 20 bucks on Spotify and the odd app here and there, and then there were people who would consistently spend 15k+ on Candy Crush (and pay their bills). Not the same level as what you're talking about but I couldn't help but wonder about the millionaire sitting on their couch playing terrible mobile games all day.