In the last six months, I shifted my loyalty to Toyota from lame US car companies. I respect Toyota -- as a maker of fantastic cars, a moderate-thinking and compensating long term business, and as a good employer of US citizens. US car manufactures make shitty cars, sell out their future for bonuses for their shitty executives, and treat their unionized employees like shit (and according to NPR more of a Toyota is built in the US than a US car).
I am proud to support Toyota, and the sooner the Big Three are forced to sell out out to "the japanese" the better.