There's a lot of backstory to this... it's a dig against Vantablack, which Anish Kapoor (famous sculptor) managed to buy exclusive rights for using in art:
https://www.wired.com/story/vantablack-anish-kapoor-stuart-s...
https://www.wired.com/story/vantablack-anish-kapoor-stuart-s...
> *Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make it's way into the hands of Anish Kapoor.
> In 2017, Semple also released a cherry-scented version of the Vantablack pigment exclusively licensed to Kapoor.
and thought that Semple had mixed cherry-scent with Vantablack and licensed it to Kapoor exclusively. It would have been an interesting move, particularly from a legal perspective, although I would have expected a different scent than cherry...
Wouldn't it be funny if people only knew him as the guy famously slammed for getting a monopoly on Vantablack? If at all.