What does 15% esop mean that you carve out an esop, who takes the esop, you and your team?
Seed - 10% ESOP?
Series A - 10% ESOP?
Series B - 10% ESOP?
Total = 30% ESOP?
At each round, you allocate the same amount but it goes to more people so they each get less.
If you are concerned about dilution then you should probably avoid external investment. If you are successful you will typically end up with less than 20% of the company as founders, split amongst you