"Fantastic for customers" is an overstatement IMO. A well-informed customer can stretch their budget without too many compromises by selectively shopping there. But that's exhausting, it's much easier to just run down your list or buy everything you can remember needing while you're there. This usually leads to major compromises in value, function, and the quality of life for everyone involved in the supply chain. Not to mention the chilling effect on the rest of the retail environment in every market they've decided to i̶n̶v̶a̶d̶e̶ enter.

Not meaning to cast any shade at this insulin product; it looks like a substantial improvement over what the US "market" for insulin was offering before.