I dunno, I'm pretty sure I was hired without technical interview on the power of my GitHub profile. This is for a small startup (post-series-A, pre-series-B), programming in a slightly-less-popular-but-gaining-in-popularity language. Pre job-search I pinned all of my repos (the most popular ones to the top) in that language.

I was sure to carve out exceptions for all of my side projects in my employment contract, they did not argue about it.