Thank you - I appreciate your comments.
I wasn't nitpicking. This is actually a confusing part of economics, and the language of economics (which I'm trying to avoid) makes it worse. :)
Let me give you a few real examples, but with contrived numbers for illustration.
1 - Suppose you can buy either chicken or beef. Both cost $1. Now, due to some reason, the price of beef rises. What will happen, is that some people will buy more chicken, even though the price of that didn't change. (Maybe they can't afford the beef now, maybe they're frugal, etc.)
2 - Next, suppose the same $1 for each, but the price of beef drops. Now, since it is the cheaper source of protein, some people will buy the beef instead of the chicken, simply because it's cheaper.
3 - Third example (a bit more involved): The prices of both are again $1. You and a bunch of friends decide to go without beef for a month. The price of beef will drop. Now (and this is the key part), because the price of beef is now cheaper, some number of people will buy it instead of chicken.
What has happened in example 3, is that the second half of that example is actually the same as example 2. In your example of the town buying 10% less beef, then supply will eventually self-correct, but only if nothing else (prices, prices of substitutes, supply of substitutes) changes. This push-pull action on prices and quantities tends to bounce around - that's why prices of beef, chicken, oil, timber, etc tend to change frequently.
I hope this helps.