I don't know anyone that thinks that reducing is
the solution. But, as our technology is, for now, it is
part of the solution.
The hierarchy of the three R's is 1) reduce 2) re-use 3) recycle. That's for a reason. No need to manage consumption that never took place. Like the agile mantra, maximise the work not done.
There are several reasons why people focus on flying:
- 2% globally, but distributed very unequally over population
- much of flying can be prevented, most of it is elected (you can video conf that meeting or go on holiday locally, you can't not heat your house)
- flights are trending up, when we should be trending down (and are managing in other areas)