I'm going to go against convention and say this might be a good move for Netflix.

They specifically hired someone from EA mobile division. Console/PC games vs mobile games are built with vastly different audiences in mind.

Netflix has an audience that enjoys a bit of couch time. Couch co-op games are a heck of a lot of fun and there is a huge audience for casual gamers. Think games like Jackbox Party Pack.

This might be big for them if pulled off right.