Progress. What would be neat is to see how much data Apple is collecting about its customers after purchase. Why wouldnt we want to know this. Could Apple provide option to hide true email address, tell app do not track and give visibility into data being sniffed without also collecting vast amounts of user data itself. We cannot answer that question until we see the data they collect. I used to be of the mind that Apple was not really hurting anyone until it became clear they are competing with Google and Facebook. Even Apple competing with Microsoft is unsettling because that company has been aggressively acquiring user data, also trying to compete with Google. On issues of user data, these companies have more similarities than they do differences. They are all hoovering it up, albeit through different channels.