The problem with digital creative industries is that they are essentially a zero sum game + zero marginal unit cost.

Example with music industry:

Zero sum: I as the average music listener will only be a fan of N artists. I can only listen to so many minutes of music per day. If I discover better artists it doesn't increase my total listening time. I instead have to kick another artist out of the rotation to bring in a new one. (same thing applies to people who only listen to playlists)

No marginal unit cost: adding more music listeners to the industry does not require more musicians to service them, Drake can supply the entire world with the same song for no unit cost