I appreciate how this blog entry puts the most important thing out first - the fact that prices are increasing. And only then goes to justify why customers should be still happy.
Yev from Backblaze here -> thank you! We didn't want to fill it with a bunch of fluff first and then give bad news. Went with the most pressing information up front since it's the most relevant, and then tucked the offer towards the back. I'll make sure that the team sees the feedback :)