But there are massive industries[1] that exist to tell people that no, it's really that you aren't eating enough food that is red. Or that fell to the ground. Or whatever. Whatever magical, simple fix means that they can still eat an excess of calories. These diets have a failure rate approaching 100%. The US is the most diet focused country in planetary history, yet also one of the fattest.
Maybe pretending that the basic thermodynamics are just some unachievable mirage is a really profoundly stupid approach?
And yes, people who have actually lost weight (or, more often than not, not gain it in the first place) simply ate less (it's magnitudes harder to burn more calories to any meaningful amount). Virtually universally.
But this makes obese people angry. It always makes them angry.
[1] - And authors. This paper cites Stephen Guyenet casually dismissing "CICO". The guy makes his living pitching easy "AHA" moments to fat people. It is, ironically, his bread and butter.