I'm having trouble seeing why this sequence:
Court: pay $X fee or stop selling iPhones.
Apple: OK, we'll stop selling iPhones.
doesn't represent Apple choosing to stop selling iPhones.I'm having trouble seeing why this sequence:
Court: pay $X fee or stop selling iPhones.
Apple: OK, we'll stop selling iPhones.
doesn't represent Apple choosing to stop selling iPhones.While the mythical "homo econominus" may say that there's no difference between "give me $$$ or I'll inflict severe negative utility on you" and "give me $$$ or I'll reduce the positive utility you receive from selling goods by the same amount" by saying it's the same amount of utility in absolute terms in both branches, in practice nobody feels or operates that way, and that's with steelmanning this argument by declining to note all the obviously relevant ways in which this metaphor is a mismatch.
Court: Pay $x fee
Apple: No
Court: Your punishment is that you're no longer to allowed to sell iPhones
The outcome is the same, but the reality is that Apple really don't want to stop selling iPhones and would never voluntarily stop, so they're not really choosing to if they're legally prevented from doing so.The court is providing circumstances. Apple responds to circumstances. But the only way they can respond is by determining what they want to do, and then trying to do it.
Note also that in your framing, unless you believe the court would respond to Apple attempting to pay the fee by saying "no, you had your chance, it's gone now, get out of the market", it's still Apple choosing not to sell iPhones.