So I am sympathetic to the article.
However, as with all things, there is an aristotelian mean here: it is OK and in fact virtuous to attempt to conform to some extent with those around you. Humans are social animals, and going against the grain full bore at all times can wear you out, lose you friends and influence, and is often ineffective for affecting change.
You are often better off going with the grain to some extent and then using some jujitsu to push your contrarian ideas.
To pick a practical example at random: mention your contrarian libraries in a defense of conformity.
[1] - https://intercooler.js
[2] - https://htmx.org