How can I run this on Wine? I'm getting this error

  $ wine Pix2Pix.exe                                                        
  Application could not be started, or no application associated with the specified file.
  ShellExecuteEx failed: Bad EXE format for Z:\Pix2Pix.exe.
  $ file Pix2Pix.exe                                                       
  Pix2Pix.exe: PE32+ executable (GUI) x86-64, for MS Windows