...but there is a huge percentage of the population that doesn't like / play video games.
> Global videogame revenue is expected to surge 20% to $179.7 billion in 2020, according to IDC data, making the videogame industry a bigger moneymaker than the global movie and North American sports industries combined.
So the fact that there are still lots of people who aren't gamers just means that the video game industry has plenty of room for growth.
[1] https://www.marketwatch.com/story/videogames-are-a-bigger-in...
I think there are more "gamers" than you might think.