Lobbying from equally wealthy competitors who couldn't become monopolies?
Seems odd that lobbying from what would be much smaller entities would somehow overtake lobbying from the giants.
Would you consider someone like Microsoft a small entity? Do you think they're just gonna sit back and accept that Apple and Google got to shove them out of the mobile space completely?
Not to mention much of traditional media are geared against the interests of the tech giants. It's older villains going after the newer villains.
Fear that tech companies were becoming more influential than the politicians. They're protecting themselves from a perceived threat.
Along those lines, the NYT isn't writing their 100th FB hit piece "for the good of the people", they see a competitor with a platform. And NYT has a lot of cultural power.