People like when things are fair. To get those big wins you’re gonna have to either make things look fair or use force (i.e. guns). You won’t be able to change human society into a kind of minmaxing superintelligence.
Maybe I’m looking into this too much, but to me it’s unavoidable observation.
Especially when that wealth was achieved on the back of the labor, the consumption, and (increasingly) the attention spans of the mob.