Hacker News Reader

Comment by aresant | Hacker News Reader

I love the look and feel of the landing page, the typography is concise and clear.

That said a couple of landing page suggestions:

a) You need to turn the "subscribe" call to action into a button or underline it, it's not clear to avg web user what to do. Suggestion for A/B is a less scary action than "subscribe", maybe "Try it Now!"

b) Get the "stains or spills" content into the top paragraph, it's fundamental in closing the sale. As a parent the #1 thing i wondered was how do you address the "ewwww" factor of sharing baby clothes, shouldn't have to scroll to see that.

Hope you guys crush it, sending along to my wife :)

View on HN

Thanks so much for the great feedback! I'm the founder, built this site in a weekend to start testing the idea. We're working on a rev of the site that will launch in the next two weeks. Love these suggestions.

re: call to action: you should a/b eventually, but start with best practices. buttons > links, use colors that draw attention, don't let it blend with other page elements. (for instance, the left-alignment makes it blend with the text above it.)

Good point - sometimes there are other things that can have far more ROI for a budding business than A/B testing.

Agreed, use the highlight colour inverted with the button right aligned to the para (that green doesn't say baby clothes to me incidentally, though I see the organic bit, looks a bit reserved).

Why, oh why, is the most important text obfuscated in an image? I wanted to pass this on to a friend who's just had a baby, copying the "How it works" paragraph into the email. But there's no text, it's a JPEG! There's not even any ALT text, which means that my visually impaired friend won't be able to use her screen reader on your main page. Don't use JPEGs for text!

In addition to "Screen readers can't get text out of jpegs", jpegs make text look horrible compared to PNGs. (samwyse didn't explain that last point, but assuredly knows this).

can't say I like the landing page....it looks way too much like a wordpress blog...and an incomplete one at that.

granted I'm not a target customer, so maybe their research shows that it works...but if I came to the website by any non-referral method(i.e. a friend saying go there)...I would have hit the close button right away

Reply on news.ycombinator.com