I've gone over the OSHWA Certified Project list [1], go into the repos, and actually take a look at what these projects offer. The _majority_ of projects only include a schematic PDF, which by OP's own assertion is not Open Source. If you find some mechanical bits of projects, you'll find some Solidworks files, too -- good luck opening that without calling a Dassault sales rep. And of course there are the projects where the links to project files are just dead. Only about 50% of OSHWA-certified are editable in any software.
Unsurprisingly, one of the best contributors to OSHWA-certified projects is Adafruit, with Sparkfun close behind. Everything is just there (needs a bit more organization, imho), sitting in a Github. Almost everything is in Eagle, though, which is non-free and sure to annoy some Open Source advocates.
There are a few theories on why this is, most notably that 'Open Source' is a replacement for the cost sink of producing real documentation. The fact that companies (Adafruit and Sparkfun) are the largest contributors of OSHWA certified hardware supports this.