Yes, it also presents goals that seem out of reach - and likely are out of reach. "Don't be a fat slob. Look like a model." If the focus is on building a sustainable, healthy lifestyle, people are more likely to see that as attainable.

Most sustainable ways to be healthy are not as easy to monetize as quick "fixes" like pills and shakes. Don't drink sugar or artificially sweetened products (I haven't kept up on the more recent artificial sweeteners, so maybe they're not as bad - idk). Eat more vegetables and less processed food. Get some exercise - even if it's just walking.

It's good for people to understand that beauty comes in all shapes and sizes and that your goal should be whatever size/shape is healthy for you. This is more of a range than an exact size/shape.

So, yeah, shaming, presenting unrealistic goals, selling bs products/fixes, it's mostly all bad, and it's good for people to push back against these ads and the POV's they create.