Thank you for this feedback because we are still trying to work out how to best present information on our website. Do you think the pricing should come up earlier on the homepage?
The problem is that you don't have pricing information on your homepage. "Join today for $29.99 to start." could mean anything: $29.99 for three days and then $200/week.
All you need to say is "$30/month" on your homepage somewhere and then I know what the price is.
If you don't tell me the price I'm going to assume I can't afford it :)