Hahaha — not a sarcastic/malicious laugh. I went through the Amazon interviewing circuit and I remember these principles. I like them. The reason I found this funny is because the two new ones,

1. Strive to be Earth’s Best Employer

2. Success and Scale Bring Broad Responsibility

seem really different in tone relative to the other ones. Everything else sounds like a directive that one cannot disobey, while the confident tone goes down in #1. It's like someone talking tough on certain things, but then in another topic lowers his/her voice and goes slightly quieter

#2 doesn't exactly sound as much of a guiding principle. I can see how one could use it as one, but it sounds more like a fact—a piece of information that is just true regardless of it being a leadership principle or not

I'm at least glad they recognize the issues and are trying to make a statement on it. Hoping that they act on it