Genuine question: I use DDG which also touts privacy and is free. Yes it shows ads, I’m told they are non tracking.
What benefit does Neeva provide over it?
What benefit does Neeva provide over it?
In what ways is your experience degraded? You may click on an ad result at the top of the page, while the more useful result is somewhere down below. You may become constantly frustrated by having to scroll past ads that are dominating huge portions of search result pages.
But the problem goes beyond whether or not ads are present at the top of the page. Ad-monetized search engines may hesitate to present organic, non-ad-based results in ways that are easy for you to digest -- doing so might make it less likely that you click on an ad result! For example, if you're doing a shopping query, say for "best air purifiers", the search engine may hesitate to show you an easy-to-use UI with expert reviews, price history, and different possible air purifier feature sets. Showing such a "flashy UI" will make it less likely that you engage with ad results.
At Neeva, we're trying to bring you the highest quality information for your needs, no longer held back by ads. We want to present this information to you in easily digestible and transparent ways. And we want to give you more control over your search results with personalization.
Disclaimer: I'm a Neeva engineer.
If you like the privacy of DDG but really don't like ads, you can pay Neeva a monthly fee for a similar experience.
Doesn't have to be winner-take-all - there's enough space in the market for both models to do well, and more competition will keep each of them honest in their value props to users.
For example DDG uses bing I think, does Neeva do their own indexing?
Disclaimer: I'm an engineer at Neeva
Students (especially CSstudents) being exposed to this ahead will probably help them in and these are the kind of demographics that would pay for a search engine.