At least one domain where NO commercial activity is allowed. No buying, selling, advertising, trading. Companies who are convicted of mens rea transgression (along with whichever employees are guilty) lose ALL access to the internet in perpetuity.
- An "influencer" gets her photo on a Wheaties box. After that, the influencer doesn't have to do overt advertising to promote the cereal, their fortunes are bound together.
- In politics, as the former US president so amply demonstrated, attention is a currency.
- What about the exchange of ideas? Can one talk about the contents of a book without selling (or discouraging the sales of) the book?
- Is any mention of brand names to be prohibited? If you can mention a brand, unless all the brand's marketing has been completely ineffective, you are selling the brand. Don't like it? Pass the Kleenex.
AUPs lasted only a very short time after O'Reilly showed their Global Network Navigator site at Interop showcasing the capabilites of a new graphical web browser from NCSA called Mosaic that could - gasp! - display inline images along with the HTML hypertext! (Probably hard for the younger crowd here to believe, but early browsers had to open images in a separate window, sometimes with a separate image viewer helper program. Yeah, really. Mosaic was a game-changer, that made the vision of the modern web obvious to at least 1% of the people who saw it.)
This one would be hard to enforce. Still a good idea.