- It's really nice and maybe unprecedented to have an alignment of business, user, eng, and seo goals. Google is using it's monopoly to change roadmap priorities across the industry. The web vitals themselves are unquestionably good for the user.
- Google's guidance on how the scores work and when changes will be incorporated into rankings / carousel eligibility has been overall poor. The info is out there but changes constantly and comes from myriad sources.
- Similarly, the way these scores are measured are a bit of a secret sauce. It's impossible really to model user behavior / devices in a way that ensures you will hit your performance targets. Google provides a lot of tooling/instrumentation, but the measurements sometimes conflict with one another.
I could go on. I'm the mst senior FE guy at this company and it's really consumed most of my work hours since last June, but that's kinda par for the course in publishing. Google swings it's weight around and publishers react.