One of them is to use an established, recognisable pattern that makes an article look like it's from a newspaper or a book. I'm no expert in this area, but my suspicion is that recognisable title patterns bring higher viewership (or at least writers think so).
Another thing with recognisable patterns is that they are being more firmly imprinted in the back of your head the more you see them. Perhaps it's not the views the author have pursued, but a mere usage of whatever seemingly suitable pattern popped out of his head first.
My vomiting reflex kicks in when I see repeating title patterns too frequently, too. They make for an impression that the articles are shallow. It's up to you to use this as an indicator. I'm, for instance, rather fine with occasional false-positives.