Before applying for a job, I would want to check out the company's home page and see "do they look competent? Do they look like they're building a product that they're proud of? Is it something that I want to be a part of?" I'd also want to check out the company on LinkedIn or other social networks, to see if they're actually thought leaders in their community, and to see if I know anyone who can give some more color on the people involved.
It's a job seeker's market out there. You may be special, but if you don't tell me who you are, I'm unable to determine whether you're really special or not.