If you said 'Kill all X' where X is any protected group you would almost certainly fall afoul of hate speech regulation. By all metrics "Kill all X" is online vilification against a group of people because of superficial characteristics. Yet for some reason "Kill all Men" is totally acceptable in online discourse.
Because of the lack of punishment, anyone against whom "Kill all X" is acceptable finds themselves opposing hate speech regulation - as for them it is useless and does nothing to protect them.
Secondly, because of the lack of consistent (and biased) enforcement of hate speech rules, everyone should be concerned about if and when hate speech against them goes from being protected to normalised.