Microsoft can achieve the same goal already through Windows Defender. My app was recently flagged as a trojan (false positive) and it would be wiped from users' computers before they could even run it.
>they also have the ability to remove it from devices where it was already installed.
That Microsoft can't do, but I'm not really sure that it's a good thing...
>The app store model probably also delivers security updates to legitimate apps more effectively than every developer managing their own distribution.
Citation needed there.